Tailored Edits for OTT Success
Client
Rent the Runway
Project
Fall OTT Campaign
Role
Video Editing
Summary
Before establishing ZDC, Ken Koller worked on a project for Rent The Runway, a leading online service for designer dress and accessory rentals. The company sought to enhance its market presence by promoting its "Reserve" and "Subscription" plans through a dynamic commercial campaign tailored for the fall season. Ken was responsible for producing a fresh edit of an existing commercial to emphasize these plans effectively. The project involved creating distinct versions for the "Reserve" and "Subscription" plans, including 15-second and 7-second cutdowns suitable for OTT distribution, particularly on Hulu. Each edit was carefully designed to highlight the unique benefits of the subscription services, ensuring clear and engaging messaging that resonated with the targeted audience. This experience in crafting compelling narratives for luxury fashion brands now informs ZDC's approach to high-end visual storytelling.