Dunnikier Park Golf Course: Hole 8 "Deception" Tour
Client
Premium Golf Resort or Country Club
Project
Immersive Golf Course Tour Video
Objective
Create a visually stunning and informative video tour of a signature golf hole that elevates the course's brand, attracts potential members/visitors, and provides valuable insights to existing members.
Target Audience
• Affluent golf enthusiasts
• Potential resort visitors and club members
• Existing members looking for course insights
Key Message
Experience the course like never before with a blend of breathtaking visuals and expert insights, showcasing the unique challenges and beauty of each hole.
Completed Work
Deliverables
• 60-90 second video tour of a signature hole
• Shorter cuts for social media use
Visual Style & Tone
• Cinematic 4K drone footage with seamlessly integrated 3D elements and motion graphics
• Sophisticated and informative tone, balancing course prestige with practical insights
• Clean, luxury-oriented design evoking exclusivity and aspiration
Key Features
• Aerial Cinematography: Showcase the hole's layout and beauty from multiple angles
• 3D Visualization: Implement a 3D scan effect to enhance course comprehension
• Motion Tracking: Integrate course information overlays with precision
• Dynamic Information Display: Present par, distance, and strategic insights with elegant motion graphics
• Audio Enhancement: Blend ambient course sounds with a professional voiceover and appropriate background music
Measures of Success
Success will be measured by increased member engagement and new inquiries, alongside enhanced digital platform interactions. We'll monitor positive feedback from existing members, upticks in tour bookings, and the video's ability to generate press coverage. The project's ultimate success lies in its contribution to the course's marketing strategy, potentially spawning a comprehensive video series for the entire course.
